IAB Releases 1st Quarter Internet Advertising Figures

    May 24, 2004

The Interactive Advertising Bureau (IAB) has released the 1st quarter figures for Internet advertising. The numbers reveal the amount of revenue spent in the 1st quarter of 2004. The report also shows that the numbers for this quarter exceed previous records for Internet advertising revenue.

According to the report, Internet advertising for the 1st quarter of 2004 totaled nearly $2.3 billion, the highest ever recorded since IAB began tracking revenues in 1996. The report also reveals a 38.9% increase over Q1 2003 ($1.6 billion) and a 3.9% increase over Q4 2003 ($2.2 billion.)

“Clearly, we’re thrilled with the numbers. However, they are just one side of an enormously compelling story,” said Greg Stuart, President and CEO, IAB. “The last two years have offered marketers the opportunity to collect research and data that proves, beyond a shadow of a doubt, Internet advertising accomplishes key marketing goals as well, if not better, than any other ad medium. The proof is in the results.”

The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively.

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