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Hulu Traffic Surpasses the Networks for First Time

Compete Shares Stats

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Compete is pointing to some interesting data, and suggesting that Hulu’s "evil plot to take over the world" might just be working. The popular video site has surpassed NBC, FOX and ABC’s websites in traffic for the first time. And that was last month.

"The networks’ traffic declined during the summer rerun season, but Hulu seems relatively unaffected," notes Compete’s Seth Madison.

Compete Hulu Stats

Compete also put together another interesting graph based on its search analytics reports. This one shows the percent of overall search traffic driven by term categories.

Compete Hulu Stats

The network name category includes any term that has the name of the network in it (like "nbc tv" or "hulu video"). The show name category is any search term that refers to the name of a show, and the free content category refers to any search term that contains the word "free".

Some stats from Compete:

- Over half (56%) of Hulu’s search traffic in June was driven by branded searches for Hulu’s name

- only 17% of Fox’s traffic and 14% of NBC’s search traffic were driven by searches for the networks’ names

- 43% and 34% of NBC and Fox’s search traffic, respectively, came from terms relating to show names 

Hulu’s got a long way to go before it reaches YouTube-like proportions, but is clearly gaining some steam with good branding, which is leading it right over the networks that provide its own content.

Hulu Traffic Surpasses the Networks for First Time
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  • http://www.squidoo.com/theclickbankprofitsystemreview Clickbank Profit System

    Love reading about an underdog coming out on top.

  • http://www.biomassconnections.com Andy

    In my past career I was occasionally frustrated that the folks at NBC appeared to give short shrift to their over-the-air broadcasting roots. In retrospect kudos to them (and FOX), as more and more on-demand streaming continues to demonstrate it is the next generation of television. Much like TiVo, Hulu is a gamechanger, and these two networks deserve every acclamation possible for getting it off the ground.

  • http://domusinc.blogspot.com/ Jack

    This is a great example of brand building…something companies should be focusing on during the recession so they can pounce as top of mind once people start buying again.

    http://domusinc.blogspot.com/2009/07/brand-building-in-recession.html

  • Sargon

    Yes, question the numbers provided by Compete.com – they have always been subjective. Further, Hulu is simply a destination (With limited content). As a consumer, I would much rather frequent a destination site where I could get ALL of my content, rather than having to visit each and every site independently (Too time consuming).

    I would prefer to see Hulu as an independent (Such as iTunes) that programs a plethora of content, not just limited to NBC or Fox and not just limited to content ‘Clips’, but actual full episodes and movies. As I have said for a number of years, we need ONE Online Destination/Portal for all television content and perhaps ONE Destination/Portal for all movie content (Or, one that offers both). Ideally, all using the same technology – Real Networks completely dropped the ball and could have been the next iTunes!

  • http://www.homesolarpowersystems.org Home Solar Power Systems

    I just love reading the article. Hulu

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