It would appear that Hulu is trumping Netflix in the original programming department, giving consumers more of a reason to use their service.
Netflix announced earlier this month that it would be launching a new show called Lilyhammer in February. This is the second exclusive show for Netflix, though it will actually premiere ahead of the first (House of Cards).
The Wall Street Journal is reporting that Hulu will "roll out two new shows between now and summer, while bringing back a third it debuted last year. The new shows include a half-hour scripted comedy about a dysfunctional Senate campaign, dubbed 'Battleground,' beginning in February, and a travelogue show from director Richard Linklater."
The other show would be the Morgan Spurlock vehicle "A Day in the Life," which will reportedly return in March.
Hulu recently announced it would be investing half a billion dollars in content for 2012. The service has grown significantly in the past year, having hit $420 million in revenue.
It's probably fair to say that we're only going to see more and more original programming coming to the web's major online video providers (including YouTube).
It's clear that a lot of people (who haven't done so already) are about ready to "cut the cord" from their cable companies, and offerings like these will only give them less dependence on cable and satellite providers.