Hulu Taps Rescue Me Star Denis Leary for Kentucky Derby Ad

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Hulu saw a nice jump in viewers after it ran its first television ad during the Super Bowl. That featured Alec Baldwin star of the show 30 Rock, which is available on Hulu.

Hulu Brand Awareness Spikes with Super Bowl Ad

Now they’re going the Denis Leary route with a new ad to premiere (in television form at least) during another huge sporting event – the Kentucky Derby (via Entertainment Weekly). Leary is the star of the show Rescue Me, which also appears on Hulu (and one of my personal favorite shows on TV I might add. I might also add that I normally watch the show on Hulu incidentally).

In the ad, in his patented societal mocking style that he has perfected since the early nineties (at least) with the spots he used to do for MTV, he talks about how TV is rotting our brains, and how Hulu videos can be shared on our "bliggety blogs, facey-spaces, and tweety pages." It’s pretty classic Leary.

Hulu is gaining a lot of ground in the online video world. While it does not yet come close to YouTube in terms of number of video streams or unique viewers, it has become the third most popular video site. Ads like this one during major sporting events will certainly not hurt Hulu’s cause either.

Another thing that won’t hurt Hulu’s cause is a deal with Disney/ABC which was just made official this week. Now on top of Fox and NBC content, Hulu will have hit ABC shows like Lost, Desperate Housewives, etc. There’s no telling what more can come from this partnership in the future as well.

Hulu Taps Rescue Me Star Denis Leary for Kentucky Derby Ad
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    It’s good to see Hulu is starting to get the publicity it deserves, and Denis Leary is a funny guy!

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