Hulu Now The Third Most Popular Video Site

Growth booming

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U.S. Internet users watched 14.5 billion online videos in March, representing an increase of 11 percent over February, according to comScore.

Google sites once again ranked as the most popular video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube accounting for more than 99 percent of all videos viewed at the property.

Top U.S. Online Video Properties by Videos Viewed

Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo sites with 355 million (2.3 percent). March represented the first time Hulu made it into the top three in the ranking of videos viewed.

"Hulu’s growth has been fueled in part by the combination of a compelling user experience, increased consumer awareness of the brand, and an overall market trend toward viewing long-form online video content," Andrew Lipsman, Director, Industry Analysis, comScore, told WebProNews.

In February Hulu had 333 million videos viewed on the site, growing 42 percent to 34.7 million unique viewers.  Hulu’s growth continues to boom attracting 41.6 million viewers in March.

Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer during the month. Google sites surpassed the 100 million video viewer mark once again, after first reaching the milestone in December 2008.

Top U.S. Online Video Properties* by Unique Viewers

Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo sites (42.5 million).

More than three-quarters (77.8 percent) of the total U.S. Internet audience viewed online video in March and the average viewer watched 5.5 hours of video. The length of the average online video was 3.4 minutes.


Hulu Now The Third Most Popular Video Site
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  • http://www.leisuregame.net Guest

    hulu is climbing

  • http://www.google-conquest-reviews.com Google Conquest

    Jeez, I remember the commercial that said “we want you’re brains to be mush”

    somehow thats never left my head..

  • http://MelaniedeJonge.com Melanie

    I’ve been using Hulu for months – it keeps me sane while I do repetitive tasks. Good for them! :)

  • http://www.hotelesamsterdam.com Hoteles Amsterdam

    I live in Europe and I had never heard of Hulu. So I had a quick look and found out why: they only show videos in the U.S. because of broadcasting rights issues. Imagine the growth potential once they manage that and can expand Worldwide!

  • http://www.seo.india-designers.net/ Amar

    The other one website Clipta video Search is also being very popular in USA & India region. The traffics of this site is increasing day by day. I used this website for my video requirement.

  • http://www.dogseizures.net Sam@dogseizures.net

    Making it in top 3 is absolutely not that easy. What more if they will expand their operation world wide? They might be in a much higher position.

  • Mike Cady


    The URL youtube.com is named after old-time tube TVs. We don

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