There has been a lot of talk about who will be buying Hulu, and Google has been repeatedly named as a possibility for the one who would get it. It would, after all, fall in line with Google's strategy of acquiring more high quality content for YouTube.
It appears, however, that Hulu is no longer for sale, at least for the time being. Apparently, they couldn't find a buyer willing to pay a price they were comfortable with.
A joint statement has come out from Hulu owners News Corp., Providence Equity Partners, The Walt Disney Company and the Hulu Senior Management team:
“Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success. Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”
According to data previously released by comScore, Hulu dominates the video ad market.
Last year, Hulu planned an IPO, but backed out. It will be interesting to see the direction Hulu goes in following this news.