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Hulu Encourages Users To Be Social

Introduces networking and recommendation options

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[ Social Media]

Hulu’s got a lot working in its favor: good content, high-quality clips, and the whole it’s-actually-legal thing.  Now, both users and advertisers should be happy to hear that the video site is gaining a social component, too. 

Hulu Logo

Hulu Friends packs in several social networking options designed to connect people – think creating profiles, inviting friends, and recommending shows, for starters.  This might help folks grow a little more fond of the service.

It’ll also probably bring fresh users aboard, and lead to people watching more videos and seeing more ads.  After all, if someone’s raving about a new series, at least a few of his or her pals are likely to check it out and sit through the 30-second interruptions.

Hulu Friends isn’t going to amaze everyone, however.  For example: there doesn’t seem to be any sort of chat component that’d let buddies ROFL their way through an episode of "Arrested Development" together.

Also, to be honest, there may be a lot of people who simply won’t want to deal with social stuff beyond their existing profiles on Facebook, MySpace, Twitter, LinkedIn, etc.

Anyway, a hat tip goes to Eliot Van Buskirk, and we’ll monitor how this works out as Hulu continues to catch up to YouTube in terms of videos streamed per month.

Hulu Encourages Users To Be Social
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