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Hulu CEO Interested In New Investors, International Growth

Hulu Plus exceeding expectations, too

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Hulu’s a nice service, but for everyone not living in America, there’s a major problem: the site’s been unavailable to them so far.  Now, although there are no guarantees, it looks like Hulu’s starting to explore ways it might open up to new audiences.

Jessica E. Vascellaro and Sam Schechner reported late yesterday, "Hulu LLC wants to expand its online video service internationally and would be willing to take on new investors to help it do so, Jason Kilar, its chief executive, said in an interview Wednesday."

Accepting new funds could be a tricky process.  Hulu’s existing partners/backers (ABC, Fox, NBC, and Providence Equity Partners) may be loathe to give up any control over the organization, especially if it would mean compromises where topics like advertising and Hulu Plus subscription rates are concerned.

HuluPlus, as Kilar admitted, "There’s a lot of existing relationships in terms of foreign sales," so it might be tough to show many TV series overseas without violating other contracts.

Hulu’s at least looking for solutions, though, which folks outside the U.S. have to take as a good sign.

One semi-surprising side note on the subject of Hulu Plus: Vascellaro and Schechner wrote, "Mr. Kilar also said Hulu’s new $7.99-a-month subscription service is performing ahead of the company’s expectations . . ."

Hulu CEO Interested In New Investors, International Growth
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  • unixunderground

    The most crappy thing is at they don’t accept- even in an unofficial mode (for example as they do with the free version of hulu with VPNs) non-US plus users..
    I mean, I can understand at they do not authorize non-US Credit Cards, but they could at least take PayPal (even with territorial restrictions – wich could be bypassed by registering an US paypal account without credit card and tranfering money from an other account.. ) as Netflix do..
    Then it would be possible for us, shitty poor european users , to sign up with a VPN even if in an unofficialy way …
    And that have nothing to do with the trasmission rights because we will violate them anyway, and they could by the way make some money on that…
    And we really do: for example I’m using a Cisco Linksys E3000 with DD-WRT and an US-based VPN ,and everything works, so I ‘will use thems bandwith even if they allow me or not so they could btw have a revenue on it and not only a bandwith dispend…
    Basic hulu with only 480p really sucks and plus it would have been fantastic to watch Fringe,Bones,and all the other tv-series on the iPad and iPhone 4 (with mine dd-wrt ruoter it would be possible as all my home devices have now an US ip…)
    I’ve tried the Hulu app in demo mode on the iPad and it is simply…. amazing..
    I’m really envy on all you US users..

    Ps: Norwegian TV,Europe and European services sucks (apart spotify) , hope i can move to NYC soon…

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