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Huffington Post Shares Ways to Get an Audience Engaged

What Makes the Site So Popular

By · May 22, 2009 · 6 Comments
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WebProNews had a few words with Huffington Post Chief Revenue Officer James Smith recently, and talked a little bit about what makes the social news site so popular. Why do you think the Huffington Post is so popular? Share your thoughts.

Smith says the Huffington Post currently logs over a million comments a month. He says the success comes from a community that is actively engaged and involved.

So how do you get people so engaged and involved. A few things Smith mentions as types of metrics that attract people to want to "dive into" content include:

- polls
- images
- most popular stats (showing popular news stories/ how many comments)

There’s certainly more to it than that (and he discusses some more in the above clip), but these things are good ways to spark new interest.

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There are 6 Comments. Add Yours.

  1. Indeed, polls, images/videos and contents are the most popular factors that can get more viewers into your site/s. Always keep in mind the “Three I’s” to encourage more viewers — interactive, interesting and informative.

    Reply
  3. Like (0) Dislike (0)
    Susan

    The reason I like to read HuffingtonPost is because of the comments – it makes it feel so much more community based AND the comments are refreshed quite quickly.

    Reply
  4. Like (0) Dislike (0)
    Guest

    Are you crazy. The Huffington Post is the most hateful site I have seen. Do you think it’s helpful for people to hate other people and wish them dead? I know they have a good business but the content is terrible.

    Reply
  5. Like (0) Dislike (0)
    Bruce Horst

    Very interesting, though I’ve never seen polls be a real draw.

    Dr. Amy Jo Kim has some interesting things to say on her social architect blog and in her ground-breaking cult-classic book. Her initial research I believe was keeping people interested in video games but it has translated well into helping social sites attract new users and keep old ones.

    In her book, she recommends things like:

    * Allowing people to collect things (stars, fans, comments, banners)
    * Allowing people to build an easily identifiable reputation (popularity ratings, verified email icon, fan counts)
    * Allowing people to reach different levels (featured writer, columnist, readers’ choice writer, experts, star levels)
    * Allowing people to compete with others to try to do better (hall of fame with popularity ratings)
    * Allowing people to connect with each other (contact icon, comments, fan clubs, online now indicator)

    Reply
  6. Like (0) Dislike (0)
    Guest

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