HP Launches Contest On YouTube

    July 24, 2009

Hewlett-Packard has launched a contest on YouTube called the “HP You on You project” that asks people to create and share videos expressing who they are without showing their faces.

The contest runs through August 30 and is open to people globally. Contestants can submit their videos on the contest website. Each week a panel will select 20 videos as semifinalists. YouTube users can vote to choose the top four videos, which will then compete to win the grand prize of $40,000 along with recognition of the video on the YouTube homepage.

After six weeks, each of the 100 semifinalists selected by YouTube will receive an HP Artist Edition notebook PC, and the 20 finalists selected by YouTube viewers also will each receive $2,500. The first-, second- and third-place winners will receive $40,000, $20,000 and $15,000 prizes, respectively.

“We are really excited about the global scope, accessibility and social aspects of the HP You on You project,” said Jamie Byrne, head of Marketing Programs, YouTube.

“This is one of the first programs where we have integrated tools for users to share their videos as broadly as possible across the web and other social platforms.”