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How to Win Friends and Influence

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Kent Newsome has been on a blogging tear lately.

I tend to be careful about adding feeds to my aggregator for fear of overload, but I am now totally hooked on Kent’s blog. Today he has five outstanding tips for developing a blog audience. The key, as Kent says, is to be different and find ways to build a bridge to other bloggers.

Need more advice here? Check out what Mark Cuban says. I think Kent channeled him. “People aren’t inherently going to search for you; you’ve got to give them a reason to know who you are…Once we get a surge of interest because it’s new and different I think it’s just going to be another medium that people compete in and have to really try to work hard to stand out.”

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

How to Win Friends and Influence
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