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How to Track Your Group’s Attention Data

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Here’s a neat idea I just discovered. If you’re willing to move all your blog/news RSS feeds into a single aggregate feed, you can track your or your group’s or even your company’s attention metadata.

This will make you become more savvy about reading needs. Here’s how…

1) Export your RSS feeds to an OPML file. Here’s how on Bloglines.

2) Import the OPML file into FeedBlendr to create an uberfeed

3) Move the uberfeed to FeedBurner and bingo, you can start tracking your reading habits, such as most clicked, etc.

There’s a lot you can do with this trick. For example, you can combine essential feeds into one and then integrate it into your intranet. Give it a go.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

How to Track Your Group’s Attention Data
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