How to Measure a Blog’s Influence

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One of the questions I am asked most frequently is: “What is the best way to date to gauge the influence/impact of a blog”.

Others cite Technorati’s link statistics or Google’s page rank, but as a communicator is there any existing way to truly gauge the readership of a blog?” Today PubSub, one of my clients, took a big step towards solving this problem by introducing a powerful new tool that allows you to track a blog’s in-bound links over 30 days. You can also use it to measure in-bound links to any web site – not just blogs.

While LinkRanks don’t measure a site’s audience, they measure the importance and number of recent in-bound links – which usually directly reflects a blog’s readership. A LinkRank is a calculation of a site’s current ranking among all of the blogs PubSub tracks – which right now hovers above seven million blogs. You can read more over on BoingBoing, the number-one-ranked blog in PubSub’s database. Currently, my site ranks at #379 (the lower the number, the more influential the blog). You can view a list of the top 100 sites here. Bookmark this page and keep it handy the next time you want to measure a blog’s influence. All you need to do is enter a blog’s URL.


Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

How to Measure a Blog’s Influence
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