How To Make More Profits By Publishing An Ezine

    December 9, 2003

So, you’ve thought about publishing your own ezine? Or maybe you just keep hearing that it’s a good idea to do so?

You still just can’t help but wonder, though…

Why? Why me? What could I possibly get out of it? Or maybe you’ve started one but just don’t feel you’re getting what you want out of it yet?

And what is it we all want? In a word, More Profits.

Ok, so that was two words. They go together quite nicely, though, don’t they?

Specifically speaking, here’s what publishing an ezine can do for you.


Publishing an informative ezine on a regular basis keeps you in contact with those interested in your business or products. That’s the most important reason, right there. It keeps you, your business, and what you have to offer in front of people regularly.

It also allows you to build up your reputation. As you provide information related to your business, you gather a following of readers that look to you as a resource.

It’s all about repeat contact. Consider people that come to your web site for the first time, what is it that will keep them coming back? Do you want to have to advertise to them again to get them to take a second look at your business? Or would you rather keep in contact with them from that first visit?

Offering a free ezine subscription is a very powerful way to entice people to allow you to keep in contact with them. This makes all of your site promotion and advertising more effective.

However, let’s get down to the REAL reason you want to publish an ezine — to make more money!


Again, it’s all about staying in contact with your customers. The main way you will profit from publishing an ezine is by keeping your business and what you offer in the forefront of people’s minds.

How long do you think it takes for someone to forget about your business when they click away from your web site?

Repetition is the key to making more sales, and publishing an informative ezine, one your readers will gain from, is the best way to keep recurring contact with your potential customers.

Your ezine will also allow you to communicate your product benefits to others. Whether they will be your own products or your recommendations of others’ products that you can earn a commission from, this represents another profitable aspect of running an ezine.

As you grow your ezine list, attracting more and more people, you’ll soon find it attracts the attention of other business owners as well. This can often lead to profitable joint venture offers coming your way.

There’s always the possibility of making money by selling advertising in your ezine, too.

In short, it’s all about CONTACT. How can you make sales without continually contacting potential buyers? Publishing an ezine can help you to both initiate AND keep that contact.

If you think about it, you’ll soon realize that publishing an ezine makes good business sense.

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LuAnn Elliott is the publisher of Web Success —
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