How to Make More Money with Google AdSense

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Google AdSense is a Pay-Per Click (PPC) service. Webmasters are paid a portion of the revenue which Google collects from advertisers each time a web site visitor clicks on an AdSense advertisement.

Each click may pay anywhere from a few cents to several dollars. The average click seems to be worth about $.20. The more clicks AdSense advertisers receive from your web pages, the more money you make.

The basic formula for thinking about revenue from Google AdSense is:

Revenue = (Impressions * CTR * CPC)

The methods of increasing your revenue from Google AdSense are:

  • Increase Impressions
  • Increase Click-Through-Ratio (CTR)
  • Increase Cost-Per-Click (CPC)

Increase Impressions

The most basic method of increasing your number of impressions is to increase the traffic to your web site.

The topic of increasing traffic to your web site is beyond the scope of this article, and most likely something you are already working on.

One technique for increasing the number of Google AdSense impressions without an increase in traffic to your web site is to motivate your users to enable JavaScript. Google AdSense ads require JavaScript. Visitors to your website who do not have JavaScript enabled in their browsers will not see your Google AdSense ads.

To encourage your users to enable JavaScript, create content for your web page which is only available via JavaScript. Implement browser JavaScript detection in your HTML to notify visitors without JavaScript enabled that they are only receiving a portion of your available content.

Increase Click-Through-Ratio (CTR)

A small increase in Click-Through-Ratio can mean a large increase in revenue. A rise from a CTR of 1.0 to a CTR of 1.1 should mean an increase in revenue of 10%.

Several on-page factors can influence your Click-Through-Ratio. These factors include:

  • Ad placement
  • Ad color
  • Ad unit style
  • Total number of links

Ad placement

The best location to place ads is wherever the web site visitor will be looking.

Open up your web page. Where on the page does your eye immediately focus? Place an ad there.

The best performing ads seem to be ads which are inline with content. However, it can be very challenging to place inline ads across entire web sites.

Placing ads across an entire web site is usually accomplished with Shared HTML (shtml) and Cascading Style Sheets (CSS). This effectively limits ads to appearing in the same locations across a wide range of web pages.

Ads On the Top of the Page

Ads in the page header perform moderately well. The location is a good one to catch a visitors eye. However, many web users have developed a condition known as “ad blindness” where their brains automatically skip over advertisements.

One technique to reduce ad blindness is to place the advertisement below the page header and as far into the content space as possible. If your content space can be divided into multiple sections, this may work well for you.

Ads On the Bottom of the Page

Ads at the bottom of the page perform poorly. Web site visitors tend to read a page from the top down, and may never reach the bottom of the page. In addition, web site visitors have many different browser sizes, which may cause them to never see the advertisement unless they scroll down to it.

Ads On the Right Side of the Page

Ads on the right side of the page perform moderately well, and are currently in vogue. They appear to perform slightly better than ads on the top of the page at the current time, most likely due to better resilience to ad blindess.

When using ads on the right side of the page, it is important to test your web page at several different screen resolutions in several different web browers. Your web pages should automatically resize to ensure that the advertisements do not scroll outside of the browser window or get “bumped” down below the content.

Internet Explorer appears to have a bug which can cause right side ads to be “bumped” down below the content if the total width of all sections of the web page is equal to 100%. To work around this bug, ensure that the total width of your web page is 96% or less.

Ads On the Left Side of the Page

Ads on the left side of the page may perform the best. The left side of the page is normally reserved for the web site menu. This means that users frequently look to the left side of the page.

The difficulty is determining where to place your web site menu when the left side of the page is no longer available to you. A top menu might work for you, depending upon the design and content of your web site. Placing your menu on the right side of the page is another option, but one that may confuse some web site visitors.

If Google allows more than one ad unit per page in the future, the left side of the page might become an excellent location for a single ad, either above or below the menu.

Ad Color

Many webmasters report that brightly colored ads which contrast sharply with the color scheme of the rest of the web page return excellent results for them.

My experience has been that ads which mimic the look and feel of the rest of my web page return the best results. This is most likely because the Google AdSense ads closely relate to the topic of the page and therefore appear to the visitor as additional content.

Ad Unit Style

The Google AdSense programs offers a wide variety of ad unit styles and sizes. The ad unit styles include:

Ad Unit Dimensions
Leaderboard 728×90
Banner 486×60
Half Banner 234×60
Button 125×125
Skyscraper 120×600
Wide Skyscraper 160×600
Medium Rectangle 300×250
Large Rectangle 336×280
Small Rectangle 180×150
Square 250×250

Leaderboard and Banner ad units are obvious choices to placement in page headers and footers. Leaderboards are preferable, because they are able to show more ads. Banners are a classic web format, and may be necessary where the width of your available space is limited.

Skyscrapers are an excellent choice for advertisements, because they appear to be less vulnerable to ad blindness than the horizontal ad formats. Google recently added the wide skyscraper format. This new ad unit displays one more ad than the classic 120×600 skyscraper unit. If you are currently using the 120×600 skyscrapers, switching to the new wide skyscraper format may increase your revenue from the Google AdSense program.

Rectangles, Squares, and Buttons are best used when placed inside a content area. This makes rectangles more difficult to place, but also gives then the best revenue potential.

Total Number of Links

Reducing the total number of links on your content pages can increase revenue from AdSense by reducing the options for a visitor.

If your web page has fifteen links and one AdSense wide skyscraper on it, the visitor has a total of twenty options for leaving your page without closing the browser window.

This means that, if the user clicks on a link, the random odds that the visitor will click on an AdSense link are 5 in 20.

If you reduce the number of other links on the page to 5, the total number of options presented to the user is now 10. This means that the random odds of a user selecting an AdSense ad are now 5 in 10.

Another option, but one which may annoy your web site visitors, is to open all external links in a new window. This will leave your page open in the users browser, giving them another opportunity to click on an AdSense link. This can be done by adding target=”_new” to your HTML links, or by converting your outbound links to JavaScript.

It should be noted that Google AdSense never opens ads in a new window.

Test, Test and Test Again

Testing is the key to increasing your CTR percentages. Change your ad colors, wait a week and look at the stats. Do the same with different ad units and different ad placement.

Increase Cost-Per-Click (CPC)

Not all Google AdSense ads are created equal. Google AdWords advertisers bid for keyword combinations, and some combinations are much more expensive than others.

The Google AdSense robot, Mediabot, automatically scans your web pages and determines the appropriate ads to display on your page.

It is possible to create web pages which are designed specifically to attract certain keywords from the Google AdSense program.

To determine which keywords have a higher Cost-Per-Click, create a Google Adwords account in the Google AdWords advertiser interface. This will enable you to determine roughly what AdWords advertisers are paying for each keyword combinatiom.

Based upon this information, you may decide to create a new web page or a whole new web site.

AdSense Alternate Ads

Google AdSense is not always able to find an advertisement which matches the content of your web page. Normally, AdSense selects a Public Service Ad (PSA) and displays it in your ad space. These PSA’s generate no revenue for you.

Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = “/adsense-alternate-ad.shtml”;

These alternate ads can include advertisements from Google AdSense competitors, such as Clicksor.

This capability enables you to tap into a revenue stream which would normally by lost to AdSense PSAs.

Future Improvements to AdSense which will Increase Revenue to You

Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket.

Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly.

Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.

Google is currently working to give webmasters the ability to place multiple AdSense ad units on the same web page. This will enable the webmaster to place five small single-ad units around the web page, instead of one wide skyscraper. This should considerably reduce losses from ad blindness.

Will Spencer is the webmaster of The Internet Search Engines FAQ.


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  • http://adsensesmart.blogspot.com/ Guest

    Good article, thanks.

  • http://www.passionforpuzzles.com passion

    Thanks for the great tips, all tips are welcome to increase my Google Adsense Income

  • http://www.christmasshop2007.co.uk shopping blog

    nice tips thank you

  • http://www.rentorhire.com.au Rent Or Hire

    How exactly, do you get adsense to open in new windows? We are using google adsense, with Image ads only… Using.. target="_new" doesnt seem to fit/work with the standard google javascript code from clicking their ads…

    I find it highly frustrating that google doesnt allow open new window as standard – thats how online advertising works – users open up in a new window…

  • saidarao chalamalla


    how to create website and how to place mywebsite in internet and how to apply for google adsense and mywebsite is placing in internet and how to google adsense code put in mywebsite and where it can do

  • http://goodalive.com Angelina

    nice ,thanks

  • http://hdtvtuner.weebly.com Couch Potato

    Thank you for the pointers, this is great article I will probably use adsense on my site if I get a little inspiration to write some content for it but for now my site sucks. Anyways great work!!!

  • http://www.clickrate.com.au Guest

    Hi, I read your article, and put into my new adsense site, it has helped me increase my CTR and in turn the profit of this site.


    Thank you for your advise 

  • http://alittlebitofeverythingblog.com RLN

    I did not know about that whole javascript issue. Great idea!

  • http://www.someextrapennies.com Some Extra Pennies

    This article is very good. However adsense sometimes has its drawbacks like smart pricing but overall it is one of the best money makers out there.

  • http://www.seethrureviews.com/Rocket-Spanish-Download-Reviews.html Rocket Spanish Reviews

    While ads at the top of the page perform much better, you should be careful not to place your ad on top of your title as google has started cracking down on sites that do this. Also, placing ads directly under a title can also get you into trouble.

  • http://www.3dgfxstuff.info Guest

    Thanks some information is very help full
    i didnt know that in past, now i will try some hope it increase my REV

  • http://rmvx.gameclover.com RMVX

    Thanks for the advice Will! I’m editing some of my adsense units now to try it out :)

  • http://MakeMoneyMachine.ws dino

    who said making money online was easy? there is a learning curve, and it is very time consuming.I appreciate good content, and try to offer the same. I have developed a system, that will allow the average Joe, the opportunity to make money online. I hope it helps many.

  • http://www.everydayinchina.com Zachary Chang

    Thanks a lot!

  • http://www.everythingGLOBE.com eGlobe

    useful information, thanks

    Free Classifieds for Globe

  • http://www.distancestool.com Guest

    nice article, i think i found useful information about adsense here. thanx a lot.

  • http://lair360.co.uk Lair360

    Well… let me tell you my point.

    In the real world, Google Adsense are using your website to generate millions of pounds for their own benefits. They make million of pounds a day and they will only give you 20p per click. But, what is annoying? Here is my point…

    If you click one ADS from a website owner, he gets something like 25p. So, in the other hands, Google ADSense company, they get 4 pounds. After that, you multiply it by 30,000 users * 25p and repeat this step for Google company. Anyway, here is the results…

    7500 pounds for the owner.
    120000 pounds for Google.

    Notes: most of you will not get 7500 pounds in a month. I’ll guarantee that. This is because, most users who had a website / domain with Google ADSense, they will never – never – ever click on your ADS! So, the only results to why users click on these ads? They are blind, clueless, dumb and doesn’t know that the owner is generating money and they are just supporting the website owner.

    Also, if you ever reach 7500 pounds without cheating, there is a chance that Google will disable your ADS account and withdraw your payments with a stupid excuse! They are just greedy!!

    Finally, most user decided to cheat because, many clever people, they will always use some sort of browser plugin, just to avoid clicking on your ADS. To make it worse… there is a high chance that the user (offending clicker) will click on your ads many time, just to get your ADsense terminated!

  • http://www.internetmarketingtoolssolution.com/blog Pat

    Very useful stuff even though its five yrs old, still applicable today

  • Hitesh

    Great article… I will help me a lot.

  • http://www.bunty-maharana.co.cc simon

    please some body visit my web site www.bunty-maharana.co.cc and do 2-3 clicks on googe asd plssssss

  • http://www.prestamosdedineroya.com/ BABY24

    He commented that since the change fonts, colors and forms of content on my blog (which I admit is not very nice, but has about 400 visits a day), my income increased dramatically.
    It does not really know if everything is content, or everything is advertising, combined with three colors, the blog is http://www.prestamosdedineroya.com/
    . I hope might help
    aaaa and location also obvious that the benefits brought me all this is true, and I say that I know nothing about anything, all I did conrrespecto to ads, I read on the internet. visit my site will not be disappointed, SUERTE AND KISSES, BABY24
    SI LES served, THANKS, CHAU

  • http://www.worldbestspot.com/ enrique

    I’ve only been using adsense for a while in my website and i’ve done just nothing so far, i believed it would be easier, i hadn’t tried any of these tips and ill start working on them right away

  • http://hubpages.com/hub/Hubpages_Review Dark

    This is great info on how to mak more money with adsense! There are some great squidoo and Hubpages reviews out there so maybe i’ll make a ton of money online (over time).

  • Gottio

    Thank you! :)

  • http://youneed-wehelp.blogspot.com Shop Master

    Do you think it’s better to have more blogs with adsense on them or only one ? I was thinking to make some blogs only with a couple of articles, some ad’s on them and just leave them on the internet.

    What do you think ?

  • http://howtocreategoogleadsense.blogspot.com/ Sathya

    Dear Sir/Madam,

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    Cantact me and get your own google adsense id with in two days

    Mobile Phone : +919486854880

    Mail : p.sathikdm@gmail.com (12 Hours/Day online in G TALK)

    Website : www.akavai.com

    Thanks And Regards


  • http://badadgraveyard.blogspot.com Elliot

    Cheers for that, thanks for the advice mate

  • Guest

    Really?? How many ads can you shoehorn into this page? And the article is about placing ads?

  • http://adsensedatabase.moonfruit.com/ kkg


    Please submit your adsense statistics and view the average of other adsense user statistics, finally a site which gives stats for google adsense

  • http://www.funkygadgets9.com Deepti

    can u please tell me that the page CTR should be less then 5%..Must reply thank you..!!!

  • http://www.alormela.org Bijlee

    Nice post about AdSense.

  • http://howcanwegetmoney.blogspot.com Wallim b

    hey ,

    when i explorer on internet i found this site : http://xlinker.net , it`s new , but best site offering , i got account and put my google adsense code in my panel , it`s offer adsense revenue sharing 100% ,

    No restrictions, no conditions,

    this site for make link shorten ,

    just say : try for luck for more money ,

    after i short my link and use it forget this site , after 2 days i look on my adsense account ,

    result : page views : 763 , Clicks : 60 , Estimated earnings : 58 $

    when day ending i see surprise : Estimated earnings : 104 $

    He got on the high-priced keywords , he cleaver when he make this site and choose content .

    just short link and make description for you link you will get more visits from search engines , every link short get a page on search engines it`s easy way to get visitor .

    coming soon i will earn 600 $ daily

  • http://www.nocornerscut.com No Corners Cut

    Thanks for the help.
    really helped.

  • http://pakhealthlife.blogspot.com Health news, health articles, men’s health updates, diet and nutrition news and more

    really its very nice

  • http://www.techntrain.com/ Neamul

    It will not be appropriate, if I only thank you. I am much grateful. Especially for introducing me about CPC, CRT,etc.

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