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How to Give Your Service Legs

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Giving your service ‘legs’ means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.

If you don’t give it legs, the gap between what you say and what your choice client needs is too wide to bridge. It’s nearly impossible for your choice client to make the leap and understand how you can help them.

Here is precisely how you do it: Give your service legs by ending everything you write with a result. Give your service legs by ending everything you say with a result.

Example – No Legs: “I am happy to give you a proposal.”

Example – With Legs: “I am happy to propose two solutions, each will outline the specific results you can expect if we move forward with this project.”

Giving your service legs is not difficult. It just takes a little attention and a shift in how you think about your business…and your clients!

Now it’s your turn!

Love what you do but wish marketing would just go away? Kendall
SummerHawk, creator of Website Wisdom, the Marketing Makeover
Kit, and HorseWise Brilliance Unbridled coaching program,
specializes in creating fresh, innovative, client capturing
programs for your business. Visit
http://www.KendallSummerHawk.com for
more articles and free Weekly Marketing Wisdom.

How to Give Your Service Legs
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This entry was posted in Business.
About Kendall SummerHawk
Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of Website Wisdom, the Marketing Makeover Kit, and HorseWise Brilliance Unbridled coaching program, specializes in creating fresh, innovative, client capturing programs for your business. Visit http://www.KendallSummerHawk.com for more articles and free Weekly Marketing Wisdom. WebProNews Writer
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