How to Find a Blogger’s Beat

    September 11, 2005

Technorati has started an effort to catalogue bloggers by topic. This is welcome, but Technorati’s solution so far is not really working that well.

The reason is that bloggers – rather than users – choose their tags. This makes it really easy for a blogger like me to claim that I am #1 for knitting, even though I have never touched the subject. I personally wouldn’t do this since it’s dishonest, still, there’s nothing in the current Technorati system that would stop a blogger with a lot of links from trying.

A better way to find a blogger’s “beat” is through keyword density. These tools identify the keywords that are most dominant ones on a given Web site. For example, here’s a sample report for MarketingVOX.


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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.