How To Create A LinkedIn Company Profile

Quick process, promising and public results

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Back in March, LinkedIn announced the launch of company profiles.  The problem was, users couldn’t create the profiles themselves, and Mario Sundar, LinkedIn’s community evangelist who volunteered to help, was soon overwhelmed with requests.  So now we have the solution: a DIY company profile creation process.

The procedure is rather simple.  Step one, as a post on the LinkedIn Blog explains, is to "[e]nter your company name and your email address.  This ensures that you are a current employee of this company and that your company doesn’t already have a profile."

 Company Profile Mockup

Next, you provide some basic facts.  Think website address, number of employees, a short description, and the company’s type and industry.  Toss in the headquarters location, and you’re about set to move on.

The final step is just a matter of fleshing things out.  The LinkedIn Blog post suggests naming related companies or adding a logo, and then notes, "[Y]our colleagues from the company can also edit the information once they’re identified as belonging to a specific company group."

Creating company profiles on LinkedIn may help businesses attract new employees, which has the potential to be useful.  Also interesting is the way in which company profiles have become public, meaning they can show up in search results and give businesses an extra edge with Google.

You can take the pages owned by Amazon and Intel as examples.  LinkedIn’s Joe Betz goes on to note, "We’ve got over 160,000 company profiles, which anyone can now link to, . . . run through a translator (Yahoo! in German), etc..  These company public profiles are densely linked both with each other and with our member public profiles, making for a pretty substantial web of publicly available data."

How To Create A LinkedIn Company Profile
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  • http://www.wecando.biz Ian Hendry

    This is useful information Doug, but it really highlights how desperately people want LinkedIn to be something it isn’t.  With 30 million profiles, it COULD have much greater value than just a careers site, but it’s hard to get that value out and LinkedIn seems to be doing nothing to help.

    So it requires a bodge to get any useful information on a member’s company.  There are also few tools for brokering valuable new business relationships, in addition to existing ones; and you are actively discouraged from building a network beyond people you already know and get your account restricted if you do; the Q&A sections aren’t that well supported across the whole community and take up too much time to get useful information from; and most of the new apps are of dubious value.  As a business networking  tool it has some serious shortcomings.  It’s only real attraction is that it seems to be the place to be, although no-one seems very sure why.

    Ian Hendry
    CEO, WeCanDo.BIZ



    • Guest

      I noticed that some companies have a range of employees i.e. 20-50. When I try and enter a range linked in will not let me save because the # of employees field only accepts numbers. Is there a way around this?


  • http://www.seowebmarketing.co.uk Guest

    I do think LinkedIn is a little outdated now, although don’t get my wrong I do have a profile on there.  It is good just to be able to submit your business details, information and url but too be honest I rarely use the account, preferring the services of the other social networking sites, Facebook being number 1 and MySpace being number 2.  Thanx Web Pro News – kind regards, have a lovely day, Sue x 

    Freelance Google Expert


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