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How to benefit from the proliferation of free information

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Everybody’s doin’ it! eBooks, eBooklets, eReports, eGads! The problem with all of this e-information scattered about the web on so many far-flung sites is that it’s impossible to find them all. That’s only a problem if you’re paid to get that information circulated! The guy out looking for your client’s products may be searching for every piece of information he can get his hands on about your client’s widgets.

We all know that making our client services or products seem the perfect match for the latest news or a solution to a new problem is the only way to attach that product with public awareness. So you toil away on an article and hurry to have it distributed only to have that event or controversy overshadowed by White House Hanky Panky. If there were a place to consistently toot your horn to sell a client, it would be wonderful.

If you find any information at all, the author (read PR manager) is hoping you *don’t* find out about his competitor’s longer and more detailed, more helpful report and certainly won’t tell you about it on his clients online tutorial or FAQ pages.

The web excels at providing electronic information immediately downloadable in plain text, or neatly formatted with graphics and tidy colored charts in PDF format or delivered by autoresponder directly to your e-mail box.

Early in 1999, technical book e-dealer, FatBrain.com saw the trend to electronically downloadable information gaining on the traditional publishing market and worked out an innovative way to harness that growing collection of “EEPS” for profit.

Now there’s a solution I’ve discovered that’s gone “e-matter” one better. It’s called ReportSearch.com, a free search engine of quality “EEPS” that lists every known eBook, eReport and eMaterial available so that you can search by subject, name or keyword for information you need! The Yahoo type interface returns lists of search results relevant to your requests, whether paid, free or shareware.

Unlike FatBrain, http://www.ReportSearch.com doesn’t co-brand any of the EEPS and lists ALL the quality electronically down- loadable information in one searchable database. That’s like e-Heaven for PR professionals that can put together a great promotion that actually helps customers and just happens to provide links to their client’s web sites and lists 800 #’s.

If you can’t figure out a way to harness the power of targeted and easily searchable information sources using a soft-sell approach, you’d best polish up your resume. There are a few free reports on that at http://www.ReportSearch.com .

Mike Banks Valentine operates SEOptimism, Offering SEO training of
in-house content managers http://seoptimism.com/SEO_Staff_Training.htm
as well as the Small Business Ecommerce Tutorial at
http://WebSite101.com and blogs about SEO at http://RealitySEO.com
where this article appears with live links to SMO stories, buttons, blog posts and examples.

How to benefit from the proliferation of free information
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  • http://www.fishcr.net Costa Rica

    Even the dated articles of Web Pro News provide us (Wemasters) with important information.

     

    :-)

  • http://www.msit-edu.com David

    Old or New information is worth and help is encrypting great resource of information

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