Top Searches Will Be Influenced By Changes in Search Habits, APIs

Tired of top ten of 2010 lists yet? Me too. We’re 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn’t).

What is the biggest difference you see in search activity from 2001 to 2011? Comment here.

"Some trends have continued over the years, for example pop-princess Britney Spears made the list every year, while some trends changed drastically, largely thanks to new technology like mobile devices," a spokesperson for Yahoo tells WebProNews.

Back in 2001, the top ten list featured things like Napster, NASCAR, the IRS, and of course the World Trade Center. In fact, there had not been another news event to reach a year’s top ten list of Yahoo searches until the infamous BP oil spill of this past year.

The decade in search was largely dominated by entertainment and celebrity queries like Spears, Kim Kardashian, Megan Fox, Miley Cyrus, Jessica Simpson, Paris Hilton, Lady Gaga, Eminem, Justin Bieber, 50 Cent, etc.

Harry Potter came in on the top 10 three different years. It’s actually surprising that it it didn’t come in more.

How people search should play a big role in dictating the top searches going forward. "While some our most popular questions have stayed the same over the years, the answers – and how we get them – have seen some big changes since 2001," says Yahoo. "Innovative features and Quick Apps now bring the information you’re seeking within the search page, rather than just giving you a list of links."

"You can even Sketch-a-Search!" the company says referring to its own mobile app, in which you can use your finger to draw a circle around an area on a map and bring up search results. "Today’s Yahoo! searchers don’t have to rely on PCs; mobile devices now let you search on the go, delivering snack-sized bites of information – like scores, stats, and song lyrics – perfect for the top 3 2010 searches on mobile: NFL, Lady Gaga, and Rihanna."

Of course, apps are obviously influencing search well beyond those using Yahoo. APIs will continue to be a huge factor in the way people do their searches. According to Programmable Web, which runs an API Directory and a MashUp directory, API growth doubled in 2010 with social and mobile trending upwards. Search was number 4 in the top 5 API types of the year, just ahead of mobile.

Local, social, and realtime are bound to be three of the largest factors in search in general moving forward. Of nearly a thousand apps added to Programmable Web’s MashUp directory, 270 of them tapped into the Google Maps API, nearly 200 tapped into Twitter’s, and nearly 100 tapped into Facebook’s and YouTube’s each. Each of these is extremely valuable to search.

What do you think will be the most significant factor in search activity in 2011? Share your thoughts.

There are 5 Comments. Add Yours.

Raymond
January 4, 2011 at 3:45 pm

I think we will see Google and others going to even greater lengths to keep track of peoples search habbits. Many users turn their “probes” off when they can but i think the search engines will find new ways to find out your interests any way they can. They need this info to give better targeting to advertisers and I expect to see more new ways to get the info, and also arguments about privacy will surely result. In 2011 more than ever, advertising will rule the net.
- Chris Crum
  January 4, 2011 at 3:50 pm
  
  Location springs to mind.
Rod
January 4, 2011 at 5:58 pm

A couple of days ago we talked about the libraries of content farms out there built to sell advertising. If the search world wants to track my habits…. Like I hate content farms when I am doing a search. If the Search Engine world wants to track my avoidance of a content farm library I will certainly accept it. So I would encourage the search engines to note my avoiding such pain in the tush so be it, I would like it.
Onoo
January 4, 2011 at 10:24 pm

SEO is really a big market
And continue to strengthen, growing
Mark Demers
January 5, 2011 at 1:44 am

Google and Bing will dominate . Local search will start being used more often so tracking the most popular places or businesses seem like a good idea for advertising.
Anyway they can find to track and target you whether it be social or business they will .
Advertising and money dictate . They find and/or make you more places to advertise and they make more money.Whatever becomes popular these 2 giants will invest their resources to try and bring up market share and the bottom line.Which is how it should be , i guess?.
Personally i don`t approve of tracking by search engines – maybe websites while you`re on their site but when you leave that should be it for their tracking too.
Custom apps sound like they might change the way a lot of people search but many will stay with what they are comfortable with and know already. Different apps will have different ways they search and this could be a problem for advertising .
This PC world is expanding so fast who knows what will happen – there could be a another FB or Twitter right around the corner and that will be the new place to do your search.