In its current state, Google Glass is incredibly expensive. Those who signed up for the Google Glass Explorers program last year had to fork over $1,500 to get a crack at the device. The price will come down when it’s made available to consumers next year, but a new survey suggests that the price will have to come down a lot before consumers bite.
Last week, TrendBlog posed a question to its audience – “How much are you willing to pay for Google Glass?” The respondents were given a wide variety of price options ranging from below $100 to more than $2,000. The end result found that most were willing to pay near the bottom of the price spectrum.
Overall, 48 percent of respondents would pay between $200 to $300 for Google Glass when it launches next year. Going lower or higher than that causes interest to drop dramatically with only 13 percent willing to pay less than $100 with only one percent willing to pay between $1,200 and $2,000. Unsurprisingly, nobody would pay more than $2,000.
Pricing is incredibly important, especially when it comes to consumer electronics. Microsoft has learned this lesson the hard way as Windows 8 PCs have failed to take off partly due to the high cost. Apple was able to sell high priced electronics because it was able to convince consumers that its products contained exceptional software value. Google will have to do the same if Google Glass is priced above $300.