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How Much Time Do eReader Households Spend Online?

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Interesting study from Scarborough Research ties the relationship of households with eReader devices to newspaper readership, media website, demographics and Internet usage. Below are some of the highlights from the study:
  • 41 percent of adults who live in E?Reader Households visited a broadcast television website during the past month
  • 41 percent of adults in E?Reader Households visited a newspaper website during the past month, compared to 27 percent of total adults
  • This consumer group is 125 percent more likely to have watched or downloaded a movie online during the past month
  • Adults in E?Reader Households are 86 percent more likely than the average adult to spend 20+ hours online weekly
  • E?Reader Households are almost three times as likely as all adults nationally to be among the highest spenders online (spending $2,500 or more annually)
  • Demographically, adults in E?Reader Households are more likely than average to be ages 25?54, and married with children. They are in higher income brackets and slightly more likely than all adults to be male

How Much Time Do eReader Households Spend Online?
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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