How Much Is An AdSense Website Worth?

    July 8, 2005

There is an interesting thread going on over at Webmaster World titled How much is an AdSense website worth? The discussion revolves around selling websites and determining what price is fair.

It’s interesting to see the variety of approaches people take to determining a site’s worth. The dominate theory seems to be its worth up to a year’s earnings (there is a wild variety of opinions on this ranging from 3 months income to 50 months income on this) but others consider a variety of other factors including how many pages of content there are, page rank, history of the site, incoming links, current site growth levels, originality of content, domain name etc.

I predict that these issues will become increasingly pertinent to bloggers in the next 12 months as we see more and more blogs selling. Hopefully some norms will emerge to help those of us in the selling market make good decisions.

Read the WebmasterWorld thread

Reader Comments…

Darren Rowse is the founder of, a blog about the many ways of adding an income stream to blogs.

Darren owns and writes a variety of blogs including Digital Photography Blog and Camera Phone
. He is also a co-founder of the Breaking News Blog Collective.