How Much Does Anchor Text Matter?
One of my all time favorite web searches is for the words “click here.” Whenever someone asks how much anchor text matters, I tell them to search for those two little words.
The results always contain things like the download site for Adobe Acrobat, Flash, Quicktime, and so on. I hope nobody ever tries to launch a serious on-line business named “Click Here.” They’d never make it onto the first page!
More recently I’ve discovered that the query is even more entertaining on the big news search engines:
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