How Long Is That Tail Again?
Jim Lanzone from Ask Jeeves gave some interesting data about feed subscribers at this week’s Web 2.0 conference.
He said that 14,363 blogs have at least 50 subscribers on Bloglines. Lanzone calls these blogs that “really really matter.” Uh, don’t they all matter? Jim, this is 1.0 thinking.
This is not a numbers game. A blog with two readers can “matter” if those two readers are people like Robert Scoble and Doc Searls. God help Bloglines.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.