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How is Google Weighing Forum Results?

WebmasterWorld founder Says They Devalued Forum Links

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There is an interesting thread going on at the WebmasterWorld forum looking at whether or not Google favors forums in search results. Matt Cutts tells me that he can neither confirm nor deny this. The thread is started by someone with the handle "bouncybunny," who posts:

Once it was directories, then blogs, now forums… maybe.

I have no empirical evidence for this, but it seems to me that Google is increasingly returning results from forum posts…

The thread did provoke a few responses of note. For example, SEO consultant Jaan Kanellis says, "It is normal for Google to favor forum threads for certain queries. Naturally websites do not optimize themselves for long-tail queries that forums are automatically optimized for by way of user-generated content."

Brett TabkeWebmasterWorld founder Brett Tabke himself chimed in, "Since Google clearly devalued links from blogs last year, they devalued forums as well. It has been my experience that most inbound links on forums come from blogs. The top 30 forums last year all lost 1 to 2 pr points on the green fairy dust bar."

When it comes down to it, webmasters will probably do well to not harp on things like this too much, and put more effort into the user experience of their own sites. As discussed repeatedly, traditional SEO tactics aren’t necessarily as likely to be as helpful moving forward as simply improving your site’s quality.

How is Google Weighing Forum Results?
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  • http://hasilblog.com cuwiell

    that is google, the king of search engine in the world

  • http://TheYPI.net peace love life

    Its good step from google to find out difference between blogs and sites.

    While sites are purely informative, blogs are more of personal non verified comments.

    BUT, for technical topics, forums work out better than websites. The reason being people discuss exact problem faced by them in the lines of code, or blockers in common areas.

  • http://www.watchmeboy.com Alex

    I find it hard to believe that Google favors forums. Makes no sense..what is next? google favors SMF forums only ? Come on…

  • http://www.pr-interactive.com florida web design

    i doubt they take them to seriously. you can spam them to easily.
    Peter Roesler
    President of a Florida Web Design company

  • http://www.cataractsindogs.net steve

    I doubt if google gives more priority to forums these days.I personally think forums have a big weakness ,they are subjective to spamming on a large scale .At the end of the day its just opinion.

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