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How Google Rates Links from Facebook and Twitter

Google's Matt Cutts Talks FB/Twitter Links and Pagerank

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  1. whoever practices the worlds most competitve keyword terms on SEO
    probably noticed that caffeine has kicked in almost two weeks ago.

    results were seriously shuffled on the worlds most competitive terms,
    we can see clearly tha social media activity on twitter, facebook, bookamrking sites, social related networks helped keeping positions steday on the gushing water of caffeine.

    i am very glad for this post, as for SEO becomes easy.

    instead of people spamming blog comments all over the place or buying links for money and winning the competition now we can make socail buzzing in the right approcah and creat relevant links form hot sources.

    most important the web becomes cleaner and spammy SEO companies get kicked out of the field.

    Thank you google, black hats beware…

  2. i think soo… Google is older thank facebook or twitter and it is very famous..

    Thank you google we love you

  3. If you work in the world of search you likely have seen what Matt talks about here evidenced in the SERPs, so yes it’s not really new news. However, it is good to hear from the ‘horses mouth’ so to speak. Clients are the ones who can truly benefit from this message. If they were on the fence about having a social media campaign before, with this video they likely will see that it is important for search engine marketing and link building as well. It has been my experience with Google that when they outright state a fact such as this that likely they are developing ways to place even more weight on this factor and narrowing down the basics to help them determine what makes a good twitter or facebook link and what makes a bad one. These would be: relevance, strength, and association. Something to watch out for and continue to implement in your Internet marketing and link building campaigns.

  4. Hello Guys,
    I too Thanks to Google for Caffeine I agree with Duran that “web becomes cleaner and spammy SEO companies get kicked out of the field”.

  5. We see lot’s of website raised the use of Tweeter and Facebook to increase the links building, i think now world knows the fact.

    Thanks

  6. …what he means that “most links from Twitter are no-follow”. Does that mean that Twitter automatically makes posted links no-follow? But then why would it be “most”? How can I tell the difference between a follow and no-follow link in Twitter?

  7. but i guess it is pretty easy to get links from facebook. i think google should weigh these less.

  8. Nive post but…….Same old stuff from Zippy the pinhead.
    What he fails to tell you is that all the hundreds of sites that surround Twitter where you can post from eg Twitvid etc etc appear in serps . Also Yahoo and Bing ignore the nofollow tag and results appear there and google picks up from those. Profiles not just tweets/ posts etc should be optimized , and these regularly appear in Google serps.

    • @The System

      Dont bet. Yahoo Flickr is still using nofollow links. Why?

  9. Yes black hat marketers beware. Social networking sites are allowing for great conversations to be ranked high in the serps and the b.s. spammy sites to become irrelevant.

  10. I totally agree hopefully there would be less spam out there eventually

  11. From my experience, if the .gov or .edu page is at least a several years old it weighs a lot in your search ranking to receive a link from them. It is also has to be relevant to your niche though.

  12. I think Google is using Matt Cutts to mislead webmasters. For years Matt is preaching that getting backlinks from .gov, .edu domain has no advantage. However, google is still considering those backlinks with extra weight!

  13. Thank you for sharing this video! I have not been much involved in social media sites for business purposes but seems like, though exact effectiveness is unclear, increasing exposure may be a good idea.

  14. Thanks Matt for information’s

  15. I agree that no site should be given a preferential treatment. The importance of a given site should be determined by the quality of its content, its visitor retention and what the internet community think of it, in other words the quality of its inbound links.

  16. I have wondered how face book links worked and whether it is worth it to put links on there. Now I have a better understanding. Thanks

  17. Hi,

    I have a page in facebook where there are a lot on links pointing to my website

  18. Old news, and people should start paying more attention to yahoo and bing. They are still relevant and won’t go away in the near future.

  19. I was really hoping that the social site links to my safety and security web site might hold more weight with Google since they’re pretty easy to acquire but I’m not surprised that they don’t. Also, getting those links to .edu and .gov sites can be tricky. Not great news but not bad either. Thanks, Chris, for sharing your insight.

  20. Crybabysayswhat

    Spammy blog commenting and buying links is not a thing of the past, turbo. Cool your jets. And quit whining. You sound like a kid that’s been beaten at everything he’s ever done. Sure caffeine changed a few things, 90% was still unnoticeable. There will always be tricks you and your little seo firm can’t figure out, and once again, you’ll get beaten to the top. No need to go waving your victory flag. Haven’t you already envisioned that if social media has any bearing on ranking how much easier it will be to get ranked now? Buy a few thousand tweets from some guy in India for $2, have them post on a delay and auto-update your facebook. Same shit, not even a new platform.

  21. At the end of the day just don’t get too serious about where your links are coming from, just keep getting links, whether from facebook, twitter or any where else. Good info, Matt

  22. So the conclusion is that website owners won’t stand to gain any direct ranking advantage from being listed on Twitter and unlikely on Facebook, but only because of the pretty standard measures those websites follow, rather than because of Google applying a bias.

    I’ve just written an article on my blog about why this shouldn’t be seen as a problem: http://www.great-seo.co.uk/how-google-ranks-links-from-social-media-websites/.

  23. I think the important thing is what Matt didn’t say. Since Google is treating links from social media websites such as Facebook and Twitter the same as other page ranked websites, this indirectly states the importance of social media and search ranking. Since social media at its core is about companies and people having the “conversation” with their intended audience, Google will recognize the individuals and companies that communicate more, whether thats through social media or other means. The companies that are more involved in social media will get those crucial high page rank backlinks.

  24. ok, they can not be ignred, but they are likt other links

  25. Many people are linking to .edu websites and have reported ranking high on Google and other search engines. I know of services that provide these links for example pjsqualitybacklinks.com/ and most of them are PR 6 and 7. Can this have any effect on your page ranking?

    Thanks for the info…

  26. The reality is, with so many ghost writers tweeting away, it’s just not possible to know whether some one liner is a genuine opinion or not.

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