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How Google Evaluates The Merit Of A Guest Blog Post

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It’s Matt Cutts video time again. This time, he answers the question: “How can I guest blog without it looking like I pay for links?”

“Let’s talk about, for example, whenever we get a spam report, and we dig into it in the manual webspam team, usually there’s a pretty clear distinction between an occasional guest blog versus someone who is doing large scale pay-for-links kinds of stuff,” he says, “So what are the different criteria on that spectrum? So, you know, if you’re paying for links, it’s more likely that it’s off topic or an irrelevant blog post that doesn’t really match the subject of the blog itself, it’s more likely you’ll see the keyword-rich anchor text, you know, that sort of thing. Whereas a guest blog, it’s more likely to be someone that’s expert, you know. There will usually be something – a paragraph there that talks about who this person is, why you invited them to be on your blog. You know, hopefully the guest blogger isn’t dropping keywords in their anchors nearly as much as you know, these other sorts of methods of generating links.”

“So it is interesting,” he continues. “In all of these cases, you can see a spectrum of quality. You can have paid links with,you know, buy cheap viagra, all that sort of stuff. You can have article marketing, where somebody doesn’t even have a relationship with the blog, and they just write an article – 500 words or whatever – and they embed their keyword-rich anchor text in their bio or something like that, and then you’ve got guest blogging, which, you know, can be low quality, and frankly, I think there’s been a growth of low quality guest blogging recently. Or it can be higher quality stuff where someone really is an expert, and you really do want their opinion on something that’s especially interesting or relevant to your blog’s audience.”

These are the kinds of criteria Google looks at when trying to determine if something is spam, Cutts says. He also cautions against spinning content for contribution on a bunch of blogs. That’s not the best way to build links, he says.

Go here for more past comments from Google related to guest blog posts.

How Google Evaluates The Merit Of A Guest Blog Post
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  • http://www.brickmarketing.com/full-service-seo Nick Stamoulis

    I’m not concerned so much about the guest post itself, but the places that may syndicate my content that I have no control over. If I wrote a post for a great, relevant, authoritative site the links are peachy keen. But if that post gets republished on a dozen sites because of some RSS subscriber I look like a spammer when in reality I had nothing to do with those pages of content!

  • http://www.kegkits.com Tom Hargrave

    As always, Matt does an excellent job delivering his message. And I’ve seen symptoms of exactly what he’s talking about. If the difference is obvious to me, sorting out earnest guest blogs from spam should be a “no brainer” for the folks at Google.

    I don’t guest blog but I do comment on a lot of articles I see & read like this one. My comments are always in line with the subject I’m commenting on and I’m not too worried about looking like spam.

  • http://www.microworkers.com Sajeeb

    “Speed, class and a super-intelligent horse to go with it – he had it all.”

    The four-year-old would have been the first horse since Nijinksy in 1970 to win the three English Classics in one season and claim the elusive Triple Crown.

    Following the St Leger, Camelot finished down the field in the Prix de l’Arc de Triomphe.

    He was then struck down with a bad bout of colic and although he returned to win a Group Three race at the Curragh, he finished behind Al Kazeem in the Tattersalls Gold Cup.

    A fourth place finish in the Prince of Wales’s Stakes at Royal Ascot in June – again behind Al Kazeem – was the son of Montjeu’s final outing.

    O’Brien added: “Unfortunately we never saw the same brilliance on the racecourse as we had done before his colic operation, but he was showing signs of it at home in recent weeks so it’s obviously disappointing that he won’t get the opportunity to run again.”

  • http://www.yahoo.com yahoo

    Haha,,,just as I read that spun articles will lower rankings, there is this comment by sajeed above me ., and m like lol lol lol lol.. Going all over the floor.

  • http://www.localrankexpert.com/content-writing/important-facts-about-guest-blog-posting.html Guest Blog Posting

    Guest blog posting is important. It promotes friendship and then eventually leads to partnership.

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