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How Google Detects Click Fraud

As Explained By Google

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Even as we approach the end of 2008, click fraud is still something that needs to be dealt with in the search engine advertising industry. Google takes a number of precautions to keep it under control though.

This isn’t really news, but Google’s AdWords Help Center details a number of these things that the company does. For one, they employ detection and filtering techniques. "Google looks at numerous data points for each click, including the IP address, the time of the click, any duplicate clicks, and various other click patterns. Our system then analyzes these factors to try to isolate and filter out potentially invalid clicks before they ever reach your account reports," says the Help Center.

Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive clicks), and Clicks and impressions from known sources of invalid activity are automatically discarded.

They have advanced monitoring techniques. "Various unique and innovative methods are applied at each stage of the filtering process, thereby maximizing proactive detection of invalid activity. Our engineers are also constantly improving our monitoring technology, enhancing filters, and examining a growing set of signals," the Help Center notes.

Google also talks a little bit about how their team uses specialized tools and techniques to ensure it is difficult and unrewarding for people to commit click fraud. They refer to a detailed report from an "independent expert" who examines Google’s methods.

Abby Johnson talked to Shuman Ghosemajumder, Business Product Manager for Trust & Safety at Google in a recent interview from the Search Engine Strategies Conference in Chicago. He offers some further interesting insight into the world of Click Fraud.


Advertisers are the ones who really have to worry about Click Fraud, but luckily Google makes the problem far less of one compared to what it could be, as AdWords has a huge user base, and they make it pretty hard to get away with. Another good thing as Ghosemajumder points out in the video, is that the keys to preventing click fraud are the same keys to increasing ROI.

How Google Detects Click Fraud
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  • http://www.seobloreexpert.com pravat

    Hi,
    Chris Crum
    Thanks, This is really good article.

  • http://www.doggybehave.com/gifts-for-dogs.php Sam Nichols

    Google is trying hard to put a end of click fraud, but i believe they should spent more time to make their search more user friendly and less junk that google are paid to advertise.

  • http://www.danlew.com Daniel Lew

    The technology must be fairly recent, because they never had this before – stated by “The Google Story” Book.

    I also wrote a post and commented about it here:
    http://www.danlew.com/8-very-interesting-facts-about-google/

  • http://msyahriza.blogspot.com Riza

    I wonder about that if Google can identify click fraud in the indonesia blog, as many bloggers in indonesia still access the internet via internet cafes it means they use same ip address together

  • http://acheapwebdesign.com CheapWebDesign

    I can never believe Google handles click fraud in an effective way.
    When I advertised on AdWords, almost all visitors from the content network were 0 second visitors. I got conversions only from Search Ads.

  • http://www.penny-pincher.org Cloridan David

    I read about Google daily stating there is click fraud on people sites from angry publishers who spent loads of time adding content, creating their sites, and watching their traffic and CTR rate increase only to have Google claim there was some “trouble” and withhold all the earning that publisher had made.

    It’s why people switch to other places like CJ or Amazon.

  • http://designpakistan.com WebsiteDesign

    Google should stop accepting low traffic publishers.