How Can You Learn Marketing From The Grateful Dead?

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Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History“.


A longtime fan of the Dead, David co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan to share the brilliant innovations the Dead brought to the business of marketing music and building an incredibly passionate community of brand enthusiasts.

While we were both speaking at the Vocus User’s conference in Washington D.C. last month, David took a few minutes with me to do the following video interview on his new book:

Here’s a summary of the book and the lessons we can all learn about marketing, social media principles and thinking outside the “rules” of business as usual:

“The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.”

The book can be ordered on Amazon.



How Can You Learn Marketing From The Grateful Dead?
About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
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  • Guest

    your do your choice so let me do mine

  • http://inboundmarketingpr.com RMSorg – InboundMarketingPR

    I have been at Webinars with both Brian and David and heard the awesome content on how the Grateful Dead were so far ahead of their times.. They did everything exactly the opposite of what every other band was doing… The results are in the pudding and they proved to be a very successful band because of their innovative marketing efforts…

    I can’t wait to read this book….

    Thanks for the link..

    RMSorg – InboundMarektingPR

  • http://www.2manproductions.com Carlton

    Love this video I agree that sometime going against the norm when marketing your music is the almost always the best route to take. Be creative with your marketing tactics, usually the free one’s work the best!

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