Hootsuite announced that it has partnered with ZeroFOX to help its users identify social media threats and risks from within the Hootsuite Dashboard.
"The integration is built to meet the needs of customers from a wide variety of industries, including regulated financial services, government, healthcare, retail, food and beverage, consumer packaged goods and more," a spokesperson tells us in an email. "ZeroFOX joins Hootsuite’s open ecosystem platform which supports more than 200 business applications and integrations. This allows users to extend social media into existing systems and programs."
The aim is for Hootsuite users to protect their accounts from brand impersonations, customer scams, fraud, and malicious links. You can monitor your accounts, hashtags and brand assets, and issue takedowns for malicious profiles and content as well as identify risks in the Hootsuite stream as you monitor other social media activities.
“Businesses can face real risks on social media, and they need solutions to help detect, respond and resolve threats quickly and effectively.” said Kevin Zellmer, vice president of business development at Hootsuite. “Today, we’re teaming up with ZeroFOX to give our customers seamless access to a best-in-breed social media security solution and help them proactively address threats. ZeroFOX joins Hootsuite’s open ecosystem platform which supports more than 200 business applications and integrations. This allows users to extend social media into existing systems and programs."
According to Hootsuite (citing Forrester research), business decision-makers consider information security, privacy, and reputational risks to be bigger concerns than risks associated with compliance, finances or operations.
Image via ZeroFox