Hootsuite announced that it has acquired Sales Prodigy, a mobile app aimed at helping sales organizations tap into social selling opportunities.
The app, which was previously part of Hootsuite's App Directory, surfaces selling opportunities for you on social media, where it helps you start conversations with prospects and customers in real time.
— Sales Prodigy (@sales_prodigy) March 29, 2016
Hootsuite VP of corporate development Matt Switzer commented on the news, "Many organizations have invested in social marketing and social support, but there’s a big gap in the market for social selling solutions, and we want to address it. Companies like Palms Hotel and Marketo already use Hootsuite as part of their lead generation efforts. With the addition of Sales Prodigy, we’re bolstering our platform to better align with our customers needs for social selling."
Sales Prodigy founder and CEO Mik Lernout added, “We started Sales Prodigy to help sales people build rewarding relationships with customers on social media. Hootsuite has been by our side every step of the way: as an inspiration, customer, and partner. We’ve been impressed by their ruthless focus on providing their customers with best in breed solutions, and could not be more excited to join their team.”
In announcing the news Hootsuite points to a report from Altimeter, which found that 64% of organizations have or plan to have a social selling program, and that simply teaching sales teams to use social tools isn’t enough.
You can find that "2015 State of Social Business" report here.
Terms of the deal were not disclosed.
Image via Hootsuite