Homemade Nike Commercials

    April 11, 2005

While we were recouperating at home from spending six days in the hospital my brother-in-law (the one who works at Apple) and I watched the golf classic the Masters.

Hole 16 saw one of the most incredible golf shots I’ve ever seen (Tiger Woods hit it and went on to win the Masters in a sudden-death playoff, just in case you’ve been away from all the media today).

Already people are turning it into a citizen-produced Nike commercial. That one was produced by marketing blogger Joseph Jaffe. Thanks to Steve Rubel (who continues doing one of my favorite blogs) for the link.

If I were in charge of Nike’s Golf Ball division tonight (his name is Rock Ishii) I’d be celebrating big time. I can’t imagine a golf ball company getting better exposure. If you haven’t seen the video, watch it and you’ll see why.

Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net’s Vice President of Media Development.

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