Holy Saturn, GM Exec Bob Lutz is Blogging!

Holy Saturn, Batman. GM Vice Chairman Bob Lutz is blogging over at GM’s new FastLane Blog.

The Fastlane blog is GM’s new corporate leadership blog. More details here.

Welcome to FastLane

“The FastLane blog is your source for the latest, greatest musings of GM leaders on topics relevant to the company, the industry and the global economy, and — most of all — to our customers and other car enthusiasts. We look forward to an open exchange of viewpoints and welcome your ideas and feedback throughout 2005.”

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.