For the first time in music history an artist has used a social media website to exclusively debut a music video. On August 29, 2013 Jay Z released his new music video, Holy Grail, a collaboration with artist Justin Timberlake and director Anthony Mandler, exclusively to Facebook.
The music video is only exclusive for a 24-hour window on Jay Z's Facebook page until noon EST on Friday, August 30, 2013. After the debut run is over, Holy Grail will stream on music sharing websites and YouTube.
— Facebook Geek (@FacebookGeek) August 29, 2013
"What we're doing with Jay-Z today is really exciting and we think emblematic of the evolution of music and how musicians can connect with their fans." ~ Nick Grudin
"...this Jay Z video is a nice milestone in showing what’s possible in reaching the Facebook audience and really socially electrifying his fanbase," said Nick Grudin of Facebook.
— Fuse TV (@fusetv) August 29, 2013
Leveraging social media for business is nothing new, but for Jay Z to take advantage of the social value of music and trust his video debut to Facebook is historic.
The Wall Street Journal commented on Jay Z's use of social media and reported the success of the campaign with 217,000 Facebook "Likes" in less than 24 hours.
[Main Image Source: Atlanta Black Star]