Holiday Shoppers Want Deals Even More Than They Did Last YearBy: Chris Crum - November 11, 2009
Google has used its Insights for Search tool to provide some data about consumers’ searching behavior when it comes to things like discounts, free shipping for the holidays, coupons, and promotional codes.
Unsurprisingly, there is an uptick in searches for all of these things, indicating that this is the stuff consumers are after for their holiday shopping. Such data serves as a great indicator that e-commerce businesses should be providing this stuff if at all possible. Without such deals, online businesses stand to lose out on sales to competitors that do offer them.
According to Google, 87% of consumers plan to take advantage of price discounts or sales this holiday season and 73% plan to take advantage of free shipping.
"Though not all retailers offer free shipping, discounts, or other rebates, know that these value propositions resonate with consumers so begin thinking about how your company or product is providing value and incorporate that messaging into your online marketing campaigns," says Eric Lopez of Google’s Retail team. "Consumers are eagerly looking for a reason to buy from you."
Searches for coupons have been growing this year, even more so than last year when the recession was at its worst level. According to Google, 68% of consumers report that they plan on taking advantage of coupons this season. The same goes for promotional codes, which has increased (as a query) by as much as 55% year-over-year.
"With growing interest, ensure you are advertising your coupons, coupon codes, and promo codes to capture increased search volume," says Lopez.
Google’s data reflects that of Deloitte’s, which found that about a quarter of consumers will shop primarily online this year and many are using the Internet to find special offers, with 44% expecting to use a coupon they get online.
In fact, that study had a lot of interesting statistics that online retailers may want to consider before it’s too late. Read here.