Hitwise Sums Up Facebook At Five

By: Doug Caverly - February 4, 2009

Today marks Independence Day in Sri Lanka, Across the Universe Day for NASA buffs, and, as you’ve surely heard by now, Facebook’s fifth birthday.  To celebrate, Hitwise took a look at the social network’s state of being and some of its more recent achievements.

First things first: Facebook is big.  Heather Dougherty writes, "Overall, Facebook was the #5 ranked website by total market share of visits in January 2009.  One year ago, visits to Facebook represented 15% of the total social networking category while MySpace captured 73%.  In January 2009, Facebook’s share doubled to reach 31%, while MySpace’s total share of the category eroded to 57%."

Hitwise US Social Network Graph

The social network isn’t just something that people are dabbling with, either.  The amount of time users spend on the site has been rising steadily for a long time, and the average visit time hit 21 minutes and 41 seconds in January.  So folks could almost watch full episodes of sitcoms instead of playing with Facebook if they felt like it.

Or maybe they could go Mercedes shopping.  Dougherty notes, "[T]he household income of the social networking audience is also another hot topic around social networks as advertising becomes a potential revenue stream.  With an older audience, it is not surprising that Facebook has a somewhat more affluent audience that may appeal to advertisers when compared to MySpace."

Facebook’s come a long way in 1,825 days.  With its existence framed that way, it’s hard to imagine where the site will be in another five years.

Doug Caverly

About the Author

Doug CaverlyDoug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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  • http://www.mysolopop.com Solopop

    It gives me more inspiration when i see stories like this…more greese to your elbors facebook crew!

  • http://www.acai--berrydiet.com Acai

    Facebook is like crack for the 30something crowd. There is no cure.

  • http://www.indiesurf.com Darren Tan

    Facebook is going to be the king of social network websites.. But when and for how long?
    That’s a question waiting to be answered…