Hitwise: LinkedIn Pretty Classy Place

Users do well for themselves

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If you want to contact someone about a job, it’s not a good idea to throw a sheep at him (or her) on Facebook.  A better alternative, according to new Hitwise data, is to contact the person through LinkedIn.

We’re not trying to get into stereotypes; a poor man can easily blow more money than a stingy millionaire, and being wealthy doesn’t make a guy good at his job.  Still, compared to most social networks, LinkedIn’s users tend to represent two types of individuals, and as Robin Goad accurately notes, "Both groups contain the sort of people that are in demand, both as consumers and employees."Hitwise: LinkedIn Pretty Classy Place

Goad writes, "[LinkedIn] over represents with two key Mosaic lifestyle groups: Group A – Symbols of Success (people with rewarding careers who live in sought after locations, affording luxuries and premium quality products) and Group E – Urban Intelligence (young, single and mostly well-educated, these people are cosmopolitan in tastes and liberal in attitudes)."  It over represents them by quite a bit, too.

Even if this doesn’t open LinkedIn up to the sort of "all-in" applications and advertising that Facebook has courted, the situation could still benefit the company and its users.  In fact, Goad’s report may well be the sort of thing cofounder Reid Hoffman will wave around (or tactfully gesture at) if an IPO ever occurs.

In the meantime, we’d suggest you take advantage of these associations regardless of what "group" you’re in.

Hitwise: LinkedIn Pretty Classy Place
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  • http://www.linkedin.com/in/chrisshallow Chris

    I would certainly agree with Robin, whilst my students use Facebook whilst they are studying, as soon as they graduate and / or start work, they migrate to LinkedIn (where, incidentally, you’ll find me and nearly all of my friends who certainly fit one of the two key Mosaic lifestyle groups). Speaking as a marketing professional, I would find the ability to target these two high-value groups far more attractive than trying to make my brand someone’s friend on Facebook! For many young people, Facebook is a passing phase and, often, in hindsight, an embarassing one at that! Whilst once on LinkedIn people are likely to stay because of the well-known ‘Network Effect’.

  • http://wiseauthor.com Charlotte BAbb

    I like Linked in much better than other social groups because it requires some level of knowledge about he other person before you can link in. You have to specify how you iknow this person instead of just adding friends as you would on Myspace, Gether or Facebook. I like the recommendations and uestion/answer feature as well.

    It is not designed for people who are playing on the net instead of watching TV, but for people who want to make connections with other people. There are no points to gain for posting silly games, no contests, no sheep.

  • http://www.pioutsource.com PI Outsource

    Notched Up, the LinkedIn killer?

  • http://www.greenwebdesign.com Jessica

    I have had both personal and business accounts on myspace for quite some time, but find that it’s tiresome to sift through dozens of spammy seeming friend requests each week.  Many times, I approve people who seem legitimate, only to be bombarded with spammy comments on a daily basis until I block the person for being annoying.  I only joined LinkedIn last month, and I really like it so far.  The best part is that there is no spam!

  • http://www.soflaweb.com South Florida Website Design

    I have been on LinkedIn for about a year now.

    I realize it is a networking group, like any other traditional business networking group, you get out what you put into it.

    But I just do not know anyone personally who has done anything more with the site then add a bunch of connections to thier account. None of my 14 contacts have told me that it has worked for them. And out of the 2500 people in my network, I cant imagine that trying to contact them would be considered anything other than spam.

    The only real value I sense is an eventual IPO for the company, based upon a huge number of users (and thier data). Where is the value for me as a user? What am I missing?

    –Steven Alig

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