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Hitwise: Facebook’s Social Market Share Up 194 Percent

Time spent on the site still rising, too

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[ Social Media]

More stats regarding Facebook’s astonishing growth rate were released today.  Hitwise puts the social network’s market share of U.S. Internet visits up on a month-over-month basis, way up on a year-over-year basis, and it made significant gains in the "time spent" category, too.

Let’s first look at the market share data.  Hitwise created a custom category of social networking sites, and within it, Facebook’s market share was 58.59 percent in September of this year.  That puts it up by a fair amount over its standing of 55.15 percent in August.

Then, moving further back in time, the 19.94 percent share it controlled in September of 2008 is just tiny by comparison.  Indeed, Facebook pulled off a 194 percent year-over-year increase.

As for the number of minutes Facebook users are spending on the site, Hitwise found that it increased by 23 percent since the same time last year, which is impressive, too.

Meanwhile, Twitter and MySpace weren’t nearly so lucky.  Twitter’s market share has skyrocketed by 1,170 percent year-over-year, but the time spent figure has decreased by a whopping 56 percent.  And MySpace lost ground in both categories, by 55 percent and 12 percent, respectively.

Hitwise: Facebook’s Social Market Share Up 194 Percent
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  • http://ronaldredito.org/blog/ Making Money Online Philippines

    What Twitter and Myspace lack are those applications in Facebook. Games application like Mafia Wars, Vampire Wars, Farmville, Barn Buddy and the newest Cafe World are just samples.

    These games are so addicting that takes a lot of user’s time. I know people who spend hours playing which is the main reason for the increase in market share and the time spent on Facebook.

    If competitors would like to match, they should create similar applications to lengthen users time on the site.

  • http://officialsafetyandsecurity.com Official Safety and Security

    I mainly use FaceBook to socially market my safety and security web site and raise awareness for it’s products so this is great news. Thanks, Doug.

  • http://www.altelphonerental.com Phone Rental

    Facebook it is not not just the social application, it has a professional side as well. Many RRHH use it as another important tool to get their decissions about job candidates.

  • http://www.hotmailemail.us Guest

    I didn’t think facebook can beat myspace but I guest I was wrong.. that is a total surprise to me.. thanks for the info.

  • http://www.hotmailemail.us hotmail email

    That is very good news for me as I use Face Book all the time..

  • http://www.bluetoquemarketing.com chilyn

    Twitter will never get the time on-site increase that Facebook gets simply because it is a different animal. Most active users of twitter don’t actually use the site at all, they use various applications — and you are generally on Twitter for one reason only, to say your 140 character piece and then leave. Maybe you also scroll the most recent headlines too. For example: I use PocketTwit, Tweetdeck, various share sources and Brizzly and interact with Twitter way more than I do Facebook, overall, even though I am almost never on the Twitter site.

    If the Twitter interface and functionality was more user-friendly, as a whole, as opposed to requiring coded responses with @’s and D’s and RT’s and #hashtags, they would find that many more peopl would probably adopt their service. As it is now, there is a learning curve and the main UI is missing items (Brizzly is what the homepage should be, in so many ways), and that makes it an anomaly your average user doesn’t easily understand and therefore doesn’t easily adopt.

    • http://eca.sh/3tY8 Ron Amos

      If twitter were more user friendly it would get more people to stay on line for longer periods this would attract more advertising revenue which in turn would make twitter more profitable and less likely to start downhill as MySpace has done.

  • http://newpressrelease.com Press Release

    More and more time spent online.. great or bad news?

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