HitBox, Omniture & WebTrends Popularity

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While comparing web analytics products on Google Trends yesterday I noticed that WebTrends has always had a strong presence in terms of search volume but over the last 6 months to 1 year Omniture has really started to make its presence felt.

Google Trends Both HitBox and WebTrends have remained solid since 2004 while Omniture’s upwards trend began in early 2005. In my comparison I didn’t use words such as SiteCatalyst or WebSideStory simply because they didn’t register very strongly on Google Trends’ scale, regardless it’s still very interesting. WebTrends = Red, HitBox = Orange and Omniture = Blue.

Web Analytics Trends

You throw Google Analytics into the mix and the other web analytics products pretty much flat line:

Web Analytics Trends

HitBox, Omniture & WebTrends Popularity
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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