Hip and Stylish Younger Sibling to the Whitepaper

    August 16, 2006

If you’re reading this, it’s likely that you are a reader of other blogs. As such, you’re probably aware of the growing number of e-books available. So what’s the deal?

Fellow e-Book author David Meerman Scott just wrote an article for MarketingProfs.com that’s really helpful. Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper, it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. He gives some great advice on how to create your own eBooks too. BTW – I’m using the spelling of e-books and eBooks interchangeably until we all agree on how to spell it.

Just like blogs and podcasts, e-books are a terrific way to spread ideas, engage conversations and generate demand. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. So “get hip” and read this article. I’m humbled to see that David put my e-book at the top of his list of successful examples of the genre.


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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.