Google announced that Google Registry is now offering .HOW domain names. This is the third domain Google has launched following .みんな (which means "everyone") in Japanese and .SOY (which means "I am" in Spanish) for U.S. Hispanics.
.HOW is aimed at sites looking to show people how to do stuff. The company said in a post on the Google and Your Business blog:
Since its inception, the Internet has been a powerful platform to share knowledge, connect with others, and search for information. We turn to the web to learn how to look great, make a killer banh mi, impress a French woman, speak, play, learn, and live -- the list goes on. Indeed, more people search for “how” than any of the five “W”s, finding their answers in blogs, videos, online books, interactive tutorials and other corners of the web.
That’s why we’re happy to introduce .HOW as the latest domain from Google Registry, and the most recent addition to ourbroader effort to bring new spaces online. We believe .HOW can become an intuitive way for creators and consumers to share, identify and discover some of the best learning content on the web. Now you can buy a simple, memorable and meaningful .HOW domain name of your own, sending a clear message that your content is there to teach people something great.
There are already a handful of sites using the TLD.
Others include: Robotics.how, Learning.how, Cooking.how, Acapella.how, GirlsMakeGames.how, lets-talk.how, and sikana.how. WikiHow already has WIki.how, though that's just redirecting to WikiHow.com.
The Google Registry site indicates that other TLDs on the horizon include: .DAD, .ESQ, .HERE, .MEME, .PROF, .ZIP, .ADS, .DAY, .FLY, .MOV, .RSVP, .BOO, .EAT, .FOO, .ING, and .NEW. The company actually already has descriptions for what each of these are for:
I don't know about you, but I'm really looking forward to the .BOO sites.