Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses "measure how people actually become and remain loyal customers." That's great and all, but you may have found that universal analytics isn't that easy to implement.
In the latest episode of Behind the Code, Google's Developer Programs Engineer Andrew Wales and Product Manager Nick Mihailovski discuss how you can go about upgrading to universal analytics. They also open the floor to any and all questions people have been having regarding the upgrade process. If you're in the least bit interested in universal analytics, you're going to want to watch this video.
If you want to learn more about universal analytics, check out Google's original announcement from last year.