Apple CEO Tim Cook appeared on Rock Center with Brian Williams this week in a rare television interview. As Williams points out, Cook is able to walk around public places without being recognized. Pretty incredible, considering the popularity of the products his company makes and the enormous recognizability of his predecessor. Of course that changes when he gets to the Apple Store.
Williams basically told Cook that if Apple can continue to stay fresh, it will be the first company ever to do so. Cook’s response was, “Don’t bet against us.”
Williams asked Cook, “How are you not Steve Jobs?”
“In many ways,” Cook replied. “One of the things he did for me that removed a gigantic burden that would have normally existed, is he told me on a couple of occasions before he passed away, was to never question what he would have done. Never ask the question what Steve would do – to just do what’s right.”
Brian then discussed the Maps debacle with Cook, who said it didn’t meet the company’s expectations, which are even higher than the customers. “We screwed up, and we are putting the weight of the company behind correcting it,” he said.
The segment is a little over 11:00 minutes. Give it a watch.