Hear It On XM, Buy It On Napster

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An agreement between the two companies will give Napster another promotional outlet for its service.

Music fans have a better chance of hearing Buddy Guy and Jonny Lang tear through “Midnight Train” on XM Radio than on any conventional radio station. XM’s deal with Napster will make it easier to buy that song.

The “XM + Napster” integrated service will take advantage of new Samsung music players using XM’s Connect and Play technology. With those players, users can “mark” a song they hear, and the next time they connect the player to their PC, Napster will search for those songs.

Napster will gain exclusive access to XM customers via the agreement. XM claims 4.4 million subscribers use its service currently. With increased digital subscription competition from Yahoo Music Unlimited and Real’s Rhapsody To Go, Napster has needed to find ways to broaden its appeal.

XM’s announcement regarding Connect and Play indicates XM programming will be portable. Users can store XM audio content on the Samsung players. Though the companies, particularly Samsung, won’t like the word “podcast,” that’s exactly what they are offering to future purchasers of Connect and Play devices.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Hear It On XM, Buy It On Napster
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