Healthline Receives $21 Million Injection

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In a manner of speaking, Healthline is looking especially robust today – it just received $21 million in financing.  And if, like me, you often aren’t acquainted with the names of financial backers, you should still recognize the entity that was behind this gift: GE/NBC Universal’s Peacock Equity Fund.

Yep, that’s right, the same guys who give us a great Thursday night lineup (“My Name Is Earl,” “The Office,” “Scrubs,” and “30 Rock,” though I think they swapped the order), just gave Healthline, a medical search engine, a great wad of cash.  Other contributors include Aetna Ventures, LLC, Kaiser Permanente Ventures, and U.S. News and World Report.

There’s the financial side for you.  As for the operational aspects, VentureBeat’s Matt Marshall reports that Healthline “is focusing solely on health search, and is making surprising headway.  It has six million monthly unique users, and is the only search engine among the top-twenty U.S. health-related sites – with the exception of Yahoo Health.”

And to connect the financial and operational facets, we’ll go to an official press release from Healthline itself.  “Highlighting this financing round is a series of key operating alliances between Healthline and its strategic investors, including an agreement in which Healthline will provide its industry-leading search, navigation and content services to NBC Universal’s iVillage Total Health, a consumer health portal.”

Sounds like everybody’s coming out ahead.  I am worried about “Scrubs,” though – seems like the show came kinda close to being cancelled.  Perhaps Healthline could send some of the $21 million its way.

Healthline Receives $21 Million Injection
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