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Healthline Jogs With Aetna On Portal

Health vertical lands major insurer in deal

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Insurer Aetna tapped Healthline to provide a platform for Aetna’s customers to find answers to questions about coverage, physicians, and medications.

The real accomplishment health-oriented websites might make will be with the friends they keep. Though this may be to the dismay of Microsoft, which runs HealthVault, and Google, which has a pilot project with the Cleveland Clinic, the old adage of who you know will matter more to people looking for an option to manage their healthcare information online.

Healthline scored a big win in finding a friend in major health insurer Aetna, and that company

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