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Health, Travel Sites Dependent On Google Traffic

Big numbers arrive from the Big G

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Searchers swimming downstream on the currents of the Internet, via the queries they make on Google, fuel significant percentages of some industry verticals.

Shopping, news & media, and entertainment sites receive nice chunks of traffic from Google. Measurement firm Hitwise said those verticals gather upwards of 14 percent of their upstream traffic from the big search engine.

Inside the health & medical and travel verticals, Google occupies a much bigger portion of the traffic seen on those sites. Hitwise found double digit percentage increases year over year in the Google traffic flowing in those directions.

Travel sites found 25.6 percent of visitors heading in from Google in July 2008. That represented a massive 23 percent increase from July 2007.

Health & medical sites found even greater numbers arriving via Google’s search machine. They picked up 31.4 percent of their traffic courtesy of Google, up 9 percent year over year.

The heavier percentage of traffic from Google likely reflects its ever-increasing share of the search engine market. In the US, Hitwise found Google closing in on 71 percent of the searches performed, while Yahoo, Microsoft, and Ask all ceded share in July.

Health, Travel Sites Dependent On Google Traffic
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  • http://www.rankbetterseo.com/seo-web-design.php web design raleigh

    I wonder if this corresponds to the trust of the search results in Google, as the websites in those two verticles need to have a high trust factor to gain traffic.

  • http://iguide.travel iGuide

    On iGuide, http://iguide.travel, we get about 50% of our visitors from Google.  Granted, content-oriented sites usually get more from Google, but I imagine other sites pay quite a bit for AdWords and other forms of advertsing for their traffic.

  • http://www.homeremedyhaven.com Home Remedies

    Most of these websites are not online pharmacies. The reason they are so popular is that while health has traditionally been important, new science has been able to unreavel health mysteries and provide data faster than ever, which tells us alot more, quicker, about health news.

  • http://www.whitenteeth.net Teeth

    Over 70% of my traffic comes from Google, and this is likely to increase as they get even more search market share.

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