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Health Information Sites See Rapid Growth

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Online health information sites have grown 21 percent as a category in the past year, more than four times the growth rate of the entire U.S. Internet population according to a new study from comScore.

WebMD Health continues to be in the top position of the category with 17.3 million visitors in July, up three percent over a year ago. Three other health networks increased the overall growth of the category, each pulling in more than ten million visitors.

Everyday Health had 14.7 million visitors in July (up 63 percent), Revolution Health Network captured 11.3 million visitors (up 182 percent), and AOL Health grabbed 11.1 million visitors (up 88 percent). Everyday Health and Revolution Health Network were able to achieve growth with recent partnerships with a number of smaller health sites, along with some strategic acquisitions.

"Improved site functionality, increased content personalization, and overall consumer acceptance of the Internet as a source for health information have helped to breathe new life into the health information category," said John Mangano, senior director, comScore Pharmaceutical Marketing Solutions.

"Most sites have become vibrant online communities rooted in sharing experiences and advice, rather than simply being one-way information resources for the consumer. As Google and Microsoft ramp up efforts with their respective health sites, Google Health and Microsoft HealthVault, it will be interesting to see how the category continues to evolve."

In June, more than 1.5 billion display ad views were seen by 53.5 million people on health information sites. WebMD Health led with 290 million display ad views that reached nearly 15 million people at an average frequency of 19.3 times per visitor during the month.

Revolution Health Network and AOL Health ranked second and third, with 201 million display ad views and 186 million display ad views, respectively.

 

Health Information Sites See Rapid Growth
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  • http://www.crearedesign.co.uk Gareth – Design

    This of course is a good thing. I myself go straight to my computer and try to self diagnose my syptoms whenever i am felling ill. It doesnt always work as one site I visited told me to call 999 as it said I was having a heart attack! I wasn’t!

  • http://onlinehealthmedicine.blogspot.com/ Health Care Tips

    A complete & reliable online health information guide that provides information like Health Care,Online health Care,Health Care Tips.

  • http://www.whitenteeth.net Whiten Teeth

    Online health sites can be good informational resource, but if you have a health problem, always consult a physician.

  • http://www.sunny-side-of-the-street.com/ the digestive chemistry diet

    People are taking their health into their own hands and seeking alternatives to the standard way of health care in the past. People are starting to question taking so many drugs and looking for the natural way to be healthy that so many animals on the planet do instinctively. Without our health, we really have nothing, no matter how wealthy we may be. I think that it is good that health info is available so freely on the internet. I would still have acne if it wasnt for the web, and all the free information that is out there. If we just eat what we were designed to eat, the majority of humans would be healthy. Also, our genetics that we pass down to are children are altered by our eating habits. There are studies that show that only after 2 generations of eating refined foods, that the structure of the skull, jaw and teeth, are severely altered in the offspring of the parents. I am grateful for my health, and nothing is more important. But you only miss something once it is gone. Good to hear that people are helping each other.

  • http://askdoctor.us/ Ask Doctor

    This post has good research and great statistics.Health information industry has just started to grow.There is always value for professional and personal advice for the health related problems of the patients.