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“Happy Prostitute” Ads Backfire In Brazil

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A new ad campaign in Brazil is receiving some backlash for glorifying prostitution, which is legal in the country but is being targeted ahead of the 2014 World Cup and the 2016 Olympic games, which will both take place in the country.

The ads, which were created to promote safety among sex workers, were dropped by Brazilian health minister Alexandre Padilha this week.

“The role of the ministry is to have specific content to encourage prevention among sex workers, who are a very vulnerable group,” he said. However, the ministry had a change of heart after receiving criticism for the promotion of prostitution.

“I do not think this is a message the ministry should be sending. For as long as I remain in office and add like that will not be part of our campaigns,” Padilha said.

The sex trade is booming in Brazil as tourism rates go up, and there has been a change lately focused on the success of working women; the Association of Prostitution is even offering free English classes to women who want to learn the language in order to earn favor with their clients, thus bringing in more money.

“Across Brazil, lots of businesses in the private sector are getting prepared and making their workers more qualified for the Cup. Well, this is a profession, too,” Cida Vieira, the president of the association, said.

“Happy Prostitute” Ads Backfire In Brazil
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  • Name

    Prostitution is the world’s oldest profession and it will never go away. People like sex too much. I think there is a lot of hypocrisy on this subject. Many women date for money and not love. In the US, gold digging is a national pastime. Women are taught from day one to go after a man who has money or the potential to make money. Women disguise it by saying they want a man who is “stable” or “driven”, but in the end, it is about money. Yet, the same women will bash the hooker who just comes out and says it is about money. It is hypocritical.

    There should be ads with promote safety. Prostitution will never go away.

  • Gary

    And back in the USA, Assault weapons are legal prostitution is not…go figure

    • http://n/a Fred Bass

      Comparing Prostitution to Assault Weapons is assinine. NASCAR and the NBA are legal in the USA, but Prostitution ain’t.

  • Budro

    Legalize prostitution as soon as possible.It is a profession since time began and is ostracized by all religious groups and married females to boot.Get a life and prevent our police from using this as a big excuse to bust a few females from time to time to satisfy the hippocrits of the world. Fire the present congress and senate and start over here in the U S A